Business of Television
Television may provide us: News, Entertainment, Sports and Unique views of the World; however, IT IS A BUSINESS!! The goal is to earn revenue by creating programming viewers would be interested in, marketing the program, scheduling it properly to generate a large viewing audience. The bigger the audience, the more the network can charge advertisers to promote their product during that time slot.
producing A ShowDiscussion:
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The world of streamingDiscussion:
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Review Terms for QuizThe quiz contains multiple choice, and matching, short answer test questions. Make sure to consult lecture notes and the Understanding TV video guide.
Nielsen Research Group
Ratings Shares Methods of compiling data Media Markets Rating Periods or Sweeps Broadcast Networks Cable Networks Target Audience Demographics Highest and lowest viewing days Counter Programming Stacking Hammock Effect Audience Flow Non-Broadcast Network What are the major broadcast networks? What are the Detroit areas local affiliates? |